Facebook: Social Network or Pervasive Global Media Giant?

Facebook is many a thing. On the surface, a social media tool that owns us, but as a business, it is complex as it is valuable.   Facebook is a fundamentally strong business. It has a sustainable competitive advantage, the ability to grow organically, and the capacity to grow earnings over the long term. These are the things we all look for in companies ... Read the full article

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The Week in Media: July 30th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.