Matthew Reddin

Elon Musk Reaches the Final Frontier … of Corporate Advertising

So, Elon Musk now owns space. Wow. However, with the final frontier now set to be the next billboard, we're all doomed. Bring on the Spacebook Wars.   It was hypothesized in Fight Club – in the film at least – that the future will be sponsored by corporations. "When deep space exploration ramps up," Edward Norton’s Narrator, um, Read the full article
Matthew Reddin

Matt Reddin has been writing nonsense about film, TV, books, music, and live theatre for a touch over 20 years. He’s gone from the halcyon days of street press in Perth, to regional dailies, national magazines, and major metropolitan newspapers. Now, in between bouts of sporadically yelling at clouds, he vents his creative spleen at

The Week in Media: June 24th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMOs and wonder if gender-focused media will ever die.

The Week in Media: May 27, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyze the key trends on how different generations consume media, and we illustrate why journalism is not dead.