Andrew Birmingham

Ad Fraud Will Be a $44 Billion Industry by 2022

The amount of revenue lost to advertising fraud are head spinning as is, but come 2022, it will have grown into a self-sufficient industry.   Advertisers will lose an estimated $19 billion to fraudulent activities next year, equivalent to $51 million per day. This figure, representing advertising on online and mobile devices, will continue to rise, ... Read the full article

The Week in Media: June 24th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMOs and wonder if gender-focused media will ever die.

The Week in Media: May 27, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyze the key trends on how different generations consume media, and we illustrate why journalism is not dead.

The Week in Media: March 11th, 2017

Every week, The Big Smoke presents industry news curated by MediaScope. This week, we look at what keeps the world’s largest CEO up at night, the new advertising way, and how Zuckerberg rules us all.

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