Denise Shrivell

The Week in Media: August 6th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at who reigns supreme over the digital ad space, the push toward crowdsourcing automation, and a break-up letter to ad spend.   Read the full article
Denise Shrivell

Founder of MediaScope, Denise is well-known and has been actively involved in the advertising, media, and publishing industry in Australia and overseas for 30 years. She started her advertising career as a planner and buyer, then moved to the sales side working with several major publishers. She regularly attends and gets involved with industry conferences and events and is a judge for the Mumbrella, PANPA and ADMA Awards.

The Week in Media: July 30th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.

The Week in Media: June 24th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMOs and wonder if gender-focused media will ever die.

The Week in Media: May 27, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyze the key trends on how different generations consume media, and we illustrate why journalism is not dead.

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