Andrew Birmingham

Which-50’s “Secret Shopper” Suggests a World of Retail Dislocation

Andrew Birmingham leads a study tour of North American digital retailers and found some pretty disjointed outcomes.   In late 2015, Which-50 was deeply immersed in the world of omnichannel retail. As part of a study tour of North American digital retail progress, we ran a "Secret Shopper" program in Toronto and San Francisco. What we found was a ... Read the full article
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