Tag Archives: Marketing

The Week in Media: August 6th, 2017

The Week in Media: August 6th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at who reigns supreme over the digital ad space, the push toward crowdsourcing automation, and a break-up letter to ad spend.

The Week in Media: July 30th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.

The Week in Media: May 27, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyze the key trends on how different generations consume media, and we illustrate why journalism is not dead.

The Week in Media: November 26th, 2016

Every week, The Big Smoke looks at industry news curated by MediaScope. This week we look at how the media business model paved the way for Trump and monetizing the tide of yellow journalism.

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