Tag Archives: MediaScope

The Week in Media: July 15th, 2017

The Week in Media: July 15th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the problems with TV media buys, why CMOs never last, and the end of the creative department.

The Week in Media: June 24th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMOs and wonder if gender-focused media will ever die.

The Week in Media: May 27, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyze the key trends on how different generations consume media, and we illustrate why journalism is not dead.

The Week in Media: March 11th, 2017

Every week, The Big Smoke presents industry news curated by MediaScope. This week, we look at what keeps the world’s largest CEO up at night, the new advertising way, and how Zuckerberg rules us all.

The Week in Media: March 4th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we teach you how to surf the next digital wave, how the Ad market is falling behind on media, and why you should meet Gen Z.

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