Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.
The “unboxing” craze is sweeping Youtube where kids watch other kids open new toys. Call it genius marketing, call it morally questionable … I call it an hour off.
Social media addict Kate Turner stalks around TBS Towers singing nonsensical YouTube remixes, so we tasked her to choose her Top Five. Big mistake.