Denise Shrivell

The Week in Media: June 24th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMOs and wonder if gender-focused media will ever die.

 

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The World’s Most Influential CMOs 2017 (Jennifer Rooney – Forbes)

“As CMOs increasingly assume responsibility for driving not just brand but business growth, they have an unprecedented opportunity to affect revenue and customer experience. They are gaining influence inside company walls, in the C-suite and in the boardroom. But they also are becoming more visible and accessible corporate leaders outside of their organisations. Breaking through a noisy, fractured media landscape as thought leaders and influencers around not just their own companies’ products and services but also around a range of business and marketing topics, topics about which they feel personally passionate, has become a new expectation. And their personal brands play an important role in shaping the overall perception of the corporate brand.”

 

Marketing Week’s 100 Disruptive Brands 2017 (Russell Parsons – Marketing Week)

A list of “100 young brands that could be disrupting your world. Intended as a resource of insight and inspiration, the companies chosen are innovative in their use of technology, imaginative in adapting to societal shifts and employ structures and models that break convention.”

 

Will gender-focused media ever be obsolete? (Chris Sutcliffe – The Media Briefing)

“Notions that men and women are two discrete sections of society are still readily apparent in how magazines genres are segmented and how audiences are bought and sold in advertising. But how likely is that to change, and will media that focuses on one gender ever become obsolete? … At a debate organised by The Drum a few weeks back, representativ