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Influencer Explains Why Her Accident Turned Into a Branded Photoshoot

According to one Instagram influencer, it was just a happy coincidence that her motorcycle accident had a photoshoot and branding opportunities.


The Instagram influencer has long been castigated for being unoriginal, but one has managed to transform something as awful as a motorcycle accident into a branding opportunity. I’ve been in an accident, and I just wasted my time lying around.

In August of 2019, Nashville-based lifestyle blogger Tiffany Mitchell found herself thrown from her cycle, only to find herself perfectly framed and captured online.

In a (now deleted) Instagram post, she recounted the accident thusly:

“We played around for a couple of hours before heading back up to Nashville around 7:30, and on a secluded two-lane stretch, I misjudged a curve, took it too fast and my bike went off the road. It slid through the grass and I hit the pavement. I had my helmet on so my head was fine, but I scraped up my left side. I was in absolute shock laying on the side of the road. Scroll through the pics to see how much of it Lindsey captured! Unreal. I was scared, and relieved, and so thankful I could move all my joints and that I never lost consciousness. My friends were at my side immediately, an ambulance arrived within 10 minutes (CRAZY fast), and sweet strangers loaded my bike onto their trailer to haul it back to my house for me. I was in a haze the entire time. …”

So, Mitchell was in a roadside haze, but her photographer pal was not. Considering they’re images from a crash scene, the photographs are particularly decent:


Lindsey Grace Whiddon (Instagram)

However, the cynics of the internet (the very few they certainly are) took a serious amount of umbrage with the following image, as it seems to perfectly advertise a product, smartwater. See, you can clearly read the label. See?


Lindsey Grace Whiddon (Instagram)

But apparently, everything is above board, and is certainly not what you’re thinking, as Mitchell explained to BuzzFeed that she “would never turn a very important personal story like this into a brand campaign.”

Mitchell also claimed that she didn’t know that the photos were being taken, but was “genuinely grateful” that a professional photographer was on hand to do so. “It’s vulnerability practice, it’s like, this was a heavy moment for me that was scary and that meant a lot and I have this treasure of having these images from it. Nothing about it was staged. Nothing about it was a sponsorship,” she said.

Fortunately, Mitchell is fine, as she is “… resting and healing up my arm, and @ianwhitetattoos may need to touch up my wildflowers, but I am feeling so much better.”

NOT a brand campaign.


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