Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at who reigns supreme over the digital ad space, the push toward crowdsourcing automation, and a break-up letter to ad spend.
The Week in Media: July 30th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.
The Week in Media: July 22nd, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week we look at the most competitive digital countries, the rise of boutique agencies, and what defines a quality marketing team.
The Week in Media: July 15th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the problems with TV media buys, why CMOs never last, and the end of the creative department.
The Week in Media: July 7th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week we look at the iPhone’s tenth birthday, the tennis-playing AI, and the end of publishing.
The Week in Media: June 24th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMOs and wonder if gender-focused media will ever die.
The Week in Media: June 3rd, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week we gaze at Mary Meeker’s Internet trend report, where the tech giants will stand in the future, and Amazon’s shift into … investigative journalism?
The Week in Media: May 27, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyze the key trends on how different generations consume media, and we illustrate why journalism is not dead.
The Week in Media: April 29th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the age of accountability, the AI awakening, and ponder if it’s time to break up Google.
The Week in Media: April 1st, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week we look at the website that fights fake news, the survival guide of Bloomberg’s CEO, and the future of VR in advertising.