If you have logged into Google Analytics lately, you may have seen this big red notice below…
Google has announced that it will be sunsetting Universal Analytics on July 1st 2024 as it transitions to Google Analytics 4 (GA4). This means that all data in Universal Analytics will be deleted forever in 4 days.
Every business needs to save and store their data before this date, or they will lose the assets forever.
Your data is your business’s digital footprint and an asset in valuing your business.
Preserve your analytics to:
$3,499 + GST
Your website data helps track performance, identify trends, and make informed business decisions. It’s also valuable for business valuation and selling processes.
You can optimise ads, plan promotions, pivot business models, and enhance strategic decisions.
Even if you can’t use the data right now, it’s safest to download it before it’s deleted by Google on July 1st and use it later.
Yes, but you will need to know your way around Google Universal Analytics to ensure you extract all of the data. You also need to act now before the deadline.
No, Google will delete all Universal Analytics data after July 1, 2024.
Download all data, store it securely, and ensure it’s available for your future use.
Even with low traffic, preserving historical data is valuable for benchmarking and future growth.