Insights
Discover perspectives and insights from the team at The Big Smoke on media, PS, digital marketing, technology, branding and much more.
Our Marketing Lead, Marylyn Sendah, explores the quiet crisis behind most AI stacks – and why clarity (not another tool) is the real force multiplier.
The Big Smoke reframes the algorithm blame game, and why the real problem (and solution) is your content.
The Big Smoke unpacks brand perception vs brand identity – and what happens when the story you’re telling doesn’t match the one your audience is already writing.
Deb Turney explores Social feeds, fake sales, and the myth of the family-owned storefront.
Our Performance Marketing Lead, Derek Chung, explores how changes in search are reshaping the value of Google Ads in 2025.
Our Head of Content, David Dahdah, captures how AI is moving in fast, reshaping business from the foundations up and challenging leaders to build for what’s next.
Tariffs and a looming recession are shaking global markets. We explore how digital strategy can protect your business, drive growth, and build resilience in uncertain times.
Our marketing lead, Marylyn Sendah, dives into why everyone from CEOs to King Charles wants a mic and how to make sure yours isn’t just another royal miss.
Our resident AI expert, Grace Patterson, explores how to use AI as your co-writer without losing your voice (or your sanity).