Insights
Discover perspectives and insights from the team at The Big Smoke on media, PS, digital marketing, technology, branding and much more.
The Big Smoke team breaks down the Super Bowl 2025 ads that won big, flopped hard, and made us question everything in between.
The Big Smoke unpacks how internal influencers are reshaping employee-generated content (EGC) and what businesses can do to strike the perfect balance between authenticity and strategy.
The Big Smoke unpacks why small businesses are still skeptical about AI, despite the hype, and how SMEs can navigate the AI landscape.
Once the go-to tool for user behavior insights, heatmaps used to show marketers exactly where visitors were clicking. But as Google Analytics 4 rolls out without them, are heatmaps still relevant, or have they outlived their usefulness?
Our in-house copywriter, Deb Turney,
takes a practical deep dive into the essential components of media kits, offering actionable insights on how to craft a compelling, results-driven kit that helps you stand out.
Our in-house copywriter, Grace Patterson, explores the curious limitations of ChatGPT and sheds light on AI’s evolving influence and the enduring value of human creativity.
The Big Smoke uncovers how smart social media strategies can drive real business growth, boosting sales by moving beyond vanity metrics and tapping into authentic engagement that converts.
The Big Smoke explores the rise and fall of over-hyped promises in business, showing how brands can steer clear of the hype trap.
The Big Smoke dives into the highs and lows of awards season, offering savvy tips on how to leverage a nomination, win or loss.