Insights
Discover perspectives and insights from the team at The Big Smoke on media, PS, digital marketing, technology, branding and much more.
The Big Smoke dives into the strategic marketing genius behind Katt Williams’ re-entry into the public light, offering insights for brands seeking to re-launch or make a comeback.
Celebrity-endorsed spirits are nothing new, think George Clooney’s Casamigos to Ryan Reynolds’ Aviation Gin. These celeb spirits always get traction on social media. But Matthew McConaughey’s recent New York launch of his tequila brand with Daniel Boulud was next level – and mostly gimmick-free.
The Big Smoke looks at the biggest questions marketers need to ask themselves after the backlash around George Carlin-AI comedy fiasco