The Algorithm Isn’t Your Enemy (But Your Content Might Be)
The Big Smoke reframes the algorithm blame game, and why the real problem (and solution) is your content.
Your Brand Isn’t What You Say It Is (It’s What They Think It Is)
The Big Smoke unpacks brand perception vs brand identity – and what happens when the story you’re telling doesn’t match the one your audience is already writing.
The Business of “Closing Down” – Why Fake Farewell Ads Are Flooding Meta Feeds
Deb Turney explores Social feeds, fake sales, and the myth of the family-owned storefront.
Digital Marketing in 2025: Why Google Ads are more important than ever
Our Performance Marketing Lead, Derek Chung, explores how changes in search are reshaping the value of Google Ads in 2025.
AI CARAMBA! Reflections: We’re Not Witnessing a Shift. We’re Living It.
Our Head of Content, David Dahdah, captures how AI is moving in fast, reshaping business from the foundations up and challenging leaders to build for what’s next.
Tariffs shake market but your approach to digital determines if your business survives
Tariffs and a looming recession are shaking global markets. We explore how digital strategy can protect your business, drive growth, and build resilience in uncertain times.
The Royal Seal of Approval – Why Every Leader Wants a Mic
Our marketing lead, Marylyn Sendah, dives into why everyone from CEOs to King Charles wants a mic and how to make sure yours isn’t just another royal miss.
Say it With Me: AI is My Co-Writer, Not My Replacement
Our resident AI expert, Grace Patterson, explores how to use AI as your co-writer without losing your voice (or your sanity).
Super Bowl 2025’s Ad Recap: The Winners, The Weird, and The WTF
The Big Smoke team breaks down the Super Bowl 2025 ads that won big, flopped hard, and made us question everything in between.
Internal Influencers: Striking the Balance in Employee-Generated Content (EGC)
The Big Smoke unpacks how internal influencers are reshaping employee-generated content (EGC) and what businesses can do to strike the perfect balance between authenticity and strategy.