AI Is A Stress Test (Not A Strategy)
Our Marketing Lead, Marylyn Sendah, explores the quiet crisis behind most AI stacks – and why clarity (not another tool) is the real force multiplier.
The Business of “Closing Down” – Why Fake Farewell Ads Are Flooding Meta Feeds
Deb Turney explores Social feeds, fake sales, and the myth of the family-owned storefront.
Say it With Me: AI is My Co-Writer, Not My Replacement
Our resident AI expert, Grace Patterson, explores how to use AI as your co-writer without losing your voice (or your sanity).
Super Bowl 2025’s Ad Recap: The Winners, The Weird, and The WTF
The Big Smoke team breaks down the Super Bowl 2025 ads that won big, flopped hard, and made us question everything in between.
Internal Influencers: Striking the Balance in Employee-Generated Content (EGC)
The Big Smoke unpacks how internal influencers are reshaping employee-generated content (EGC) and what businesses can do to strike the perfect balance between authenticity and strategy.
Why Small Biz Isn’t Ready to Swipe Right on AI (Yet)
The Big Smoke unpacks why small businesses are still skeptical about AI, despite the hype, and how SMEs can navigate the AI landscape.
Media Kits: What They Are (Or Should Be), and Do They Matter?
Our in-house copywriter, Deb Turney,
takes a practical deep dive into the essential components of media kits, offering actionable insights on how to craft a compelling, results-driven kit that helps you stand out.