Your Brand Isn’t What You Say It Is (It’s What They Think It Is)
The Big Smoke unpacks brand perception vs brand identity – and what happens when the story you’re telling doesn’t match the one your audience is already writing.
The Business of “Closing Down” – Why Fake Farewell Ads Are Flooding Meta Feeds
Deb Turney explores Social feeds, fake sales, and the myth of the family-owned storefront.
Digital Marketing in 2025: Why Google Ads are more important than ever
Our Performance Marketing Lead, Derek Chung, explores how changes in search are reshaping the value of Google Ads in 2025.
AI CARAMBA! Reflections: We’re Not Witnessing a Shift. We’re Living It.
Our Head of Content, David Dahdah, captures how AI is moving in fast, reshaping business from the foundations up and challenging leaders to build for what’s next.
Tariffs shake market but your approach to digital determines if your business survives
Tariffs and a looming recession are shaking global markets. We explore how digital strategy can protect your business, drive growth, and build resilience in uncertain times.
The Royal Seal of Approval – Why Every Leader Wants a Mic
Our marketing lead, Marylyn Sendah, dives into why everyone from CEOs to King Charles wants a mic and how to make sure yours isn’t just another royal miss.
Media Kits: What They Are (Or Should Be), and Do They Matter?
Our in-house copywriter, Deb Turney,
takes a practical deep dive into the essential components of media kits, offering actionable insights on how to craft a compelling, results-driven kit that helps you stand out.
The Hype Trap: When Brands Overpromise
The Big Smoke explores the rise and fall of over-hyped promises in business, showing how brands can steer clear of the hype trap.
You’ve Been Nominated for an Award – Now What?
The Big Smoke dives into the highs and lows of awards season, offering savvy tips on how to leverage a nomination, win or loss.
Alex Hormozi’s Brutal Advice for CEOs Looking To Scale
The Big Smoke unpacks Alex Hormozi’s hard-hitting advice for CEOs on scaling, revealing the brutal truths behind rapid business growth.