The dreams and the Buzz: McConaughey’s Tequila launch a lesson in influencer marketing

Celebrity-endorsed spirits are nothing new, think George Clooney’s Casamigos to Ryan Reynolds’ Aviation Gin. These celeb spirits always get traction on social media. But Matthew McConaughey’s recent New York launch of his tequila brand with Daniel Boulud was next level – and mostly gimmick-free. During the launch, Matthew focused on emphasizing the experiential qualities of […]


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