The Algorithm Isn’t Your Enemy (But Your Content Might Be)
The Big Smoke reframes the algorithm blame game, and why the real problem (and solution) is your content.
Your Brand Isn’t What You Say It Is (It’s What They Think It Is)
The Big Smoke unpacks brand perception vs brand identity – and what happens when the story you’re telling doesn’t match the one your audience is already writing.
The Business of “Closing Down” – Why Fake Farewell Ads Are Flooding Meta Feeds
Deb Turney explores Social feeds, fake sales, and the myth of the family-owned storefront.