A CEO’s Misstep: How Solo Stove’s Snoop Dogg Campaign Went Up in Smoke

How Solo Stove's Snoop Dogg Campaign Went Up in Smoke

The Big Smoke examines the critical lessons for CEOs in the aftermath of Solo Stove’s viral (yet failed) campaign with Snoop Dogg, shedding light on the balance between virality and sales conversion for brands. Millions of people watched in November 2023 when Snoop Dog announced he would be giving up his trademark smoking habit, and […]


We'd love to chat with you. Pop your details in below and one of our friendly team will be in touch with you within 24 hours. We're excited to hear about your project!