Are Heatmaps Dead? Google Seems to Think So
Once the go-to tool for user behavior insights, heatmaps used to show marketers exactly where visitors were clicking. But as Google Analytics 4 rolls out without them, are heatmaps still relevant, or have they outlived their usefulness? Once upon a time, heatmaps were the talk of the town. Marketers, designers, and website owners were obsessed […]
