A CEO’s Misstep: How Solo Stove’s Snoop Dogg Campaign Went Up in Smoke
The Big Smoke examines the critical lessons for CEOs in the aftermath of Solo Stove’s viral (yet failed) campaign with Snoop Dogg, shedding light on the balance between virality and sales conversion for brands. Millions of people watched in November 2023 when Snoop Dog announced he would be giving up his trademark smoking habit, and […]
Mastering the Rebrand: Lessons from Katt Williams’ Viral Comeback for Your Marketing Strategy
The Big Smoke dives into the strategic marketing genius behind Katt Williams’ re-entry into the public light, offering insights for brands seeking to re-launch or make a comeback. Regarded by many as the greatest comedian alive, Katt Williams recently joined Shannon Sharpe’s podcast, Club Shay Shay, for an no-holds-barred interview. At face value, it’s an […]
