Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.
The Week in Media: July 15th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the problems with TV media buys, why CMOs never last, and the end of the creative department.
The Week in Media: April 1st, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week we look at the website that fights fake news, the survival guide of Bloomberg’s CEO, and the future of VR in advertising.
The Week in Media: March 11th, 2017
Every week, The Big Smoke presents industry news curated by MediaScope. This week, we look at what keeps the world’s largest CEO up at night, the new advertising way, and how Zuckerberg rules us all.
The Week in Media: October 21st, 2016
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: collaboration and chemistry, think like a data scientist, micro-influencers set for industry shake-up.
The Week in Media: October 7th, 2016
Each week, we will look at industry news curated by MediaScope. This week we look at the definition of media in the digital age and how creativity in advertising is being devalued.