Facebook is many a thing. On the surface, a social media tool that owns us, but as a business, it is complex as it is valuable.
The Week in Media: August 6th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at who reigns supreme over the digital ad space, the push toward crowdsourcing automation, and a break-up letter to ad spend.
The Week in Media: July 30th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the healthiest brand in the world, the ad world at war with itself, and why all advertising philosophies are dead wrong.
Likesville: Facebook’s Affordable Metropolis
The minds at Facebook have decided to construct a real village replete with retail stores and reduced mortgages. Sounds Presidential to me.
The “Like” Button and Our Inability to Define Authenticity
There’s a feeling that social media by its very nature is devoid of authenticity. However, if we look deeper, it’s merely the latest conduit of our ancient needs as a species.
The Week in Media: June 24th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the most influential CMOs and wonder if gender-focused media will ever die.
The Week in Media: May 27, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we bid farewell to big data, we analyze the key trends on how different generations consume media, and we illustrate why journalism is not dead.
Facebook Is Shrinking Our Brains: Narrow-Minded Study
It’s official. Those who compulsively check Facebook or farm the shallow fruit of the blue thumb are operating under reduced brain function.
The Week in Media: April 29th, 2017
Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the age of accountability, the AI awakening, and ponder if it’s time to break up Google.
The Week in Media: March 11th, 2017
Every week, The Big Smoke presents industry news curated by MediaScope. This week, we look at what keeps the world’s largest CEO up at night, the new advertising way, and how Zuckerberg rules us all.