Tag Archives: Harvard Business Review

The Week in Media: July 15th, 2017

The Week in Media: July 15th, 2017

Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the problems with TV media buys, why CMOs never last, and the end of the creative department.

The Week in Media: November 26th, 2016

Every week, The Big Smoke looks at industry news curated by MediaScope. This week we look at how the media business model paved the way for Trump and monetizing the tide of yellow journalism.