Every week, The Big Smoke looks at industry news curated by MediaScope. This week, we look at the problems with TV media buys, why CMOs never last, and the end of the creative department.
The Week in Media: February 25th, 2017
Every week, The Big Smoke presents industry news curated by MediaScope. This week, we chart the media landscape, we list the thirty ad people you should be following on Twitter, and we wonder if advertising can beat the alt-right.
The Week in Media: November 12th, 2016
Every week, The Big Smoke looks at industry news curated by MediaScope. This week: State of the Media Report 2017, “Can advertising support a free Internet?”, and “What are you going to do about it?”
The Week in Media: October 21st, 2016
Every Friday, The Big Smoke looks at industry news curated by MediaScope. This week: collaboration and chemistry, think like a data scientist, micro-influencers set for industry shake-up.