Karan & Co offers a unique recruitment model, providing comprehensive support to both candidates and employers, extending beyond the standard hiring process. The Big Smoke was approached by Karan & Co with a goal to expand their reach to high-quality candidates, and connect them with clients who could benefit from their end-to-end approach, and establish themselves as industry experts.
Lauren Karan
Karan & Co
We effectively implemented several recommendations and enhancements from the strategy. This involved improving their visual branding across social media content, maximising the use of previously underused platform features, and collaborating closely with the client to create and consistently post compelling content aimed at boosting brand awareness and industry thought leadership.
After taking over two of the client’s brands, we witnessed remarkable results. For the first brand, Facebook reach surged by an impressive 389%, while engagement grew by 99%. Additionally, Instagram witnessed a remarkable 230% increase in reach and a noteworthy 29% boost in engagement.
On the second brand’s accounts, Facebook reach grew by 72%, and Instagram also experienced a substantial 37% rise in reach, along with a welcome 98% surge in engagement. The client consistently expressed their satisfaction with our work and their enjoyment of collaborating with our team.
The Big Smoke acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.
