Karan & Co

Engaging Your Market With Social Media

The Brief

Karan & Co offers a unique recruitment model, providing comprehensive support to both candidates and employers, extending beyond the standard hiring process. The Big Smoke was approached by Karan & Co with a goal to expand their reach to high-quality candidates, and connect them with clients who could benefit from their end-to-end approach, and establish themselves as industry experts.

Karan & Co
“Working with the Big Smoke currently to build a marketing strategy, engage with PR and a digital marketing strategy as well as managing our socials. Very knowledgeable team with a high quality of delivery and responsiveness. I would highly recommend them as a quality supplier with integrity and the ability to articulate your brand vision, purpose and execute the strategy with a team of really experienced staff.”

Lauren Karan
Karan & Co

The Work

We effectively implemented several recommendations and enhancements from the strategy. This involved improving their visual branding across social media content, maximising the use of previously underused platform features, and collaborating closely with the client to create and consistently post compelling content aimed at boosting brand awareness and industry thought leadership.

The Outcome

After taking over two of the client’s brands, we witnessed remarkable results. For the first brand, Facebook reach surged by an impressive 389%, while engagement grew by 99%. Additionally, Instagram witnessed a remarkable 230% increase in reach and a noteworthy 29% boost in engagement. 

On the second brand’s accounts, Facebook reach grew by 72%, and Instagram also experienced a substantial 37% rise in reach, along with a welcome 98% surge in engagement. The client consistently expressed their satisfaction with our work and their enjoyment of collaborating with our team.

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