When Recordkeeping Innovation approached The Big Smoke, their goal was clear: infuse new life into their brand while retaining their established brand colors. Our mission was to deepen the brand’s resonance by aligning it with the company’s core values and beliefs.
Adelle Ford
Director at Recordkeeping Innovation
We began with a comprehensive brand identity workshop, diving into the core of Recordkeeping Innovation. By understanding their values and vision, we identified the Sage archetype, embodying their pursuit of wisdom, intelligence, and innovation in record keeping and data analysis.
With this foundation, we developed a vibrant style guide and content strategy that aligned with their refined brand personality. The result was a refreshed brand image that honoured their legacy while illuminating their renewed purpose and clarity.
The culmination of our efforts was more than just a visually stunning website. It was a digital embodiment of Recordkeeping Innovation’s reinvigorated brand. The new site has become a beacon of brand awareness, a magnet for lead generation, and a testament to an outstanding client experience.
But the true measure of success? The elation of the Recordkeeping Innovation team. Their new brand identity and website have not only met but exceeded expectations, drawing in a significant influx of leads and new clients.
The Big Smoke acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities. We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.
