Recordkeeping Innovation Brand Evolution and Web Redesign Initiative

The Brief

When Recordkeeping Innovation approached The Big Smoke, their goal was clear: infuse new life into their brand while retaining their established brand colors. Our mission was to deepen the brand’s resonance by aligning it with the company’s core values and beliefs.

When Recordkeeping Innovation approached The Big Smoke, their goal was clear: infuse new life into their brand while retaining their established brand colors. Our mission was to deepen the brand’s resonance by aligning it with the company’s core values and beliefs.

Client
RecordKeeping Innovation
Recordkeeping Innovation and The Big Smoke Case Study

“Partnering with Recordkeeping Innovation has been an exciting process, from workshopping the brand identity to revitalised their visual brand and web experience, we’ve successfully mirrored their values of wisdom and innovation. This not only taken their visual identity to the next level, but also significantly boosted their brand awareness and lead generation.” 

The Big Smoke Creative Team

The Work

Brand Revitalisation

Our journey began with a comprehensive brand identity workshop. Delving deep into the heart of Recordkeeping Innovation, we unearthed their core ethos. Unpacking Recordkeeping Innovation’s  core values and vision led us to the Sage archetype. This discovery was a goldmine, shaping a brand personality characterised by a relentless quest for wisdom, intelligence, and innovation in record keeping and data analysis.

Leveraging this archetype, we crafted a vibrant style guide and content strategy that echoed their newfound brand personality. The result was a brand image that not only echoed their legacy but also shone with renewed purpose and clarity.

The Outcome

The Outcome

The culmination of our efforts was more than just a visually stunning website. It was a digital embodiment of Recordkeeping Innovation’s reinvigorated brand. The new site has become a beacon of brand awareness, a magnet for lead generation, and a testament to an outstanding client experience.

Client Delight and Business Impact

But the true measure of success? The elation of the Recordkeeping Innovation team. Their new brand identity and website have not only met but exceeded expectations, drawing in a significant influx of leads and new clients.

The Big Smoke’s collaboration with Recordkeeping Innovation stands as a testament to the power of thoughtful branding and strategic web design. We’ve not only redefined a brand but also set a new standard for digital excellence in the realm of recordkeeping and data management.

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