Tony Nash, founder and former CEO of Booktopia, is now a business consultant, keynote speaker, and thought leader specialising in scaling businesses. The Big Smoke partnered with Tony to revamp his brand and create a dynamic new website, aimed at boosting his online visibility, engaging clients, generating leads, and expanding his personal brand through strategic marketing and sales initiatives.
“I always hope that reality exceeds expectations and they certainly did that for me. I am extremely happy with the results and I look forward to working with them in the future as we continue to expand the website’s functionality and content.”
Tony Nash
Entrepreneur
Our collaboration began with an intensive brand workshop to delve deep into Tony’s unique motivations and defining characteristics as a leader. This insightful session laid the foundation for a comprehensive branding strategy that positioned Tony as a trusted business consultant and compelling communicator driven by real conversations and dialogue.
Following the workshop, we undertook a complete redesign of Tony’s visual identity to emphasise his expertise and approachability in a way that would resonate with his target audiences, including CEOs, founders and boards. The design began with the creation of a logo which was inspired by the tail at the bottom of a speech bubble to reflect Tony’ identity as a speaker and consultant. We also developed new branding colours, using a sleek monochromatic foundation with pops of bold red to capture attention and orchestrated a professional photoshoot to capture his evolved identity as a seasoned leader and influential voice in the industry.
The culmination of our efforts was the creation of a new website. We secured a distinctive domain and designed the site to seamlessly integrate the new branding elements and added fresh, engaging and SEO friendly copy to boost organic traffic and ranking, while guiding the user journey. This integration ensured that every digital touchpoint echoed Tony’s professionalism and the strategic direction of his new career path.
The transformation of Tony Nash’s brand and digital presence has been instrumental in kick starting his new career path. The comprehensive rebranding and website overhaul have established a strong foundation, showcasing his professionalism and passion while positioning him as a leading thought leader and advisor in the entrepreneurial space.
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