University of Hell Denting The World One Word At A Time

Development, Website Design

“We’re so incredibly proud of the the design and user experience of the new University of Hell website.  The Big Smoke’s web design and development team have been outstanding, from start to finish they have exceeded expectations and I couldn’t be happier with the results. We’re ready to wok with them again on new projects.”

Greg Gerding
Founder, University of Hell 

The Brief

University of Hell is an independent book publisher in Portland, Oregon USA. They promote artists who are create irreverent and thought-provoking works, specialising in intimate literary arts that communicate the human experience with raw views into the everyday condition. University of Hell were looking for a partner to help bring their unique brand to life in a new digital experience.The Big Smoke jumped at the opportunity to design and develop a unique experience that captured the UOH brand’s edge.


University of Hell Press
DevelopmentWebsite Design

The Work

Working with an existing and brilliant style guide, The Big Smoke design team went to work crafting an interactive experience that leveraged UOH’s carefully crafted hand-drawings, icons and colour palette, giving carefult consideration to desktop, tablet and mobile experiences.  

We integrated the existing University of Hell Shopify  E-Commerce platform, together with the new WordPress site to create a seamless end user experience that ensures the user stays in a familiar brand.

Lastly, we added some tasteful and not so subtle motion effects to the experience to bring the site to life and on brand. 

The Outcome

Since launching the new website, the University of Hell has experienced remarkable growth in user engagement and revenue performance. They have seen significant upticks in site visit duration and page visits, alongside a notable increase in revenue. We are excited about the potential for even greater achievements in the year ahead as we continue to build on this momentum.


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