“We’re so incredibly proud of the the design and user experience of the new University of Hell website. The Big Smoke’s web design and development team have been outstanding, from start to finish they have exceeded expectations and I couldn’t be happier with the results. We’re ready to work with them again on new projects.”
Greg Gerding
Founder, University of Hell
University of Hell, an independent book publisher in Portland, Oregon, showcases artists with bold, thought-provoking voices, specialising in intimate works that reveal raw, everyday human experiences. They wanted a partner to bring their brand into a dynamic digital presence. The Big Smoke embraced the challenge, designing a unique online experience that reflects University of Hell’s distinctive edge.
Working with an existing and brilliant style guide, The Big Smoke design team went to work crafting an interactive experience that leveraged the University of Hell’s carefully crafted hand-drawings, icons and colour palette, giving careful consideration to desktop, tablet and mobile experiences.
We integrated the existing University of Hell Shopify e-commerce platform, together with the new WordPress site to create a seamless end user experience that ensures the user stays in a familiar brand.
Lastly, we added some tasteful and not-so-subtle motion effects to the experience to bring the new on-brand site to life.
Since launching the new website, the University of Hell has experienced remarkable growth in user engagement and revenue performance. They have seen significant upticks in site visit duration and page visits, alongside a notable increase in revenue. We are excited about the potential for even greater achievements in the year ahead as we continue to build on this momentum.
