Creative Ideas,

Influential Content

Creative Ideas,

Influential Content

“The Big Smoke is a digital powerhouse – propelling businesses towards industry leadership by transforming ideas into compelling, influential content….”

Recent Work

Our Services

Digital Marketing

Empowering business leaders with engaging content and marketing strategies that resonate with key audiences and amplify your digital presence.

Building positive relationships with stakeholders, customers, investors, employees and the media to solidify your position and an industry or thought leader.

At the heart of our web design philosophy, we prioritise user experience, creating websites that are not only visually stunning but also optimised for peak performance and SEO. Our goal is to develop websites that engage your target audience and consistently drive results for your business.

Our brand identity workshops delve into your core values and vision to craft a comprehensive brand story that resonants. By connecting deeper than aesthetics, we develop a brand that embodies your ethos, engages your audience, and differentiates you in a competitive industry landscape.

We know the media, because
we are the media.

More than mere observers, we are active participants in shaping public discourse, taking pride in publishing original opinion articles on news, politics, business, the arts, lifestyle, law, social issues and satire.

With strong ties to the Australian media, our team has forged valuable relationships with key influencers and decision-makers and cultivated a vast network poised to increase your exposure, drive digital growth and amplify key messaging.

Gain Digital Advantage

Innovative strategies

We create digital strategies that convert and capture.

From innovative digital marketing strategies to media and PR opportunities, we’re here to transform your online presence and propel your brand into the digital spotlight.

Results-Oriented Solutions

Strategic insights

In an ever-evolving digital landscape, knowledge is power.

We delve deep into the trends, data, and market dynamics to provide you with the wisdom you need to make informed decisions. Stay ahead of the competition and lead your industry with confidence.

From Art to Science

Personalised tactics

Your business is one-of-a-kind. Your marketing tactics should be too.

We craft customised strategies and content that are as unique as your fingerprint, so you can engage your audience and the media, your way.

Meet Our CEO

Meet our CEO Alex Senter

Commentator, writer, speaker, board director, and founder of The Big Smoke Media Group.

A popular media commentator, speaker and panellist, Alex makes regular appearances on a variety of networks and publications including ABC’s The Drum, ABC News 24 Television Weekend Breakfast and Sky News Business, along with weekly radio segments across the country.

Recognised as a successful Australian entrepreneur by Business Insider, Alexandra has written for and featured in a number of publications including the AFR, CEO Magazine, The Australian, Sydney Morning Herald, Mumbrella and AdNews.


We'd love to chat with you. Pop your details in below and one of our friendly team will be in touch with you within 24 hours. We're excited to hear about your project!


We'd love to chat with you. Pop your details in below and one of our friendly team will be in touch with you within 24 hours. We're excited to hear about your project!