Insights

Discover perspectives and insights from the team at The Big Smoke on media, PR, digital marketing, technology, branding and much more.

Latest Articles

Why Small Biz Isn’t Ready to Swipe Right on AI (Yet)

Are Heatmaps Dead? Google Seems to Think So

Media Kits: What They Are (Or Should Be), and Do They Matter?

Blog Categories

Why Small Biz Isn’t Ready to Swipe Right on AI (Yet)

Are Heatmaps Dead? Google Seems to Think So

Media Kits: What They Are (Or Should Be), and Do They Matter?

Why ChatGPT Can’t Spell Strawberry: A Friendly Reminder That AI Isn’t Human

The Hype Trap: When Brands Overpromise

You’ve Been Nominated for an Award – Now What?

What Instagram Didn’t Want You To Know About The Algorithm Update

Fact or Fiction: Hashtags Are Dead

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